The Dot Com Secrets Book is for anyone who would like to know what is going on behind the scenes of successful online businesses. Russell teaches how the ultimate strategy of building a successful business is to understand what is going on in the back end of a sales funnel and how to ultimately “own” your traffic and build a list that will consistently bring you income, month after month.

Dot Com Secrets Book is for anyone who would like to take his or her business to the highest level. This book teaches the secrets of how top internet marketers and successful businesses are earning over six figures a year online. It is a full, comprehensive guide from the beginning of acquiring new leads for your business, all the way to turning your leads into loyal, long-term customers for life.

This book will teach you what all of the successful entrepreneurs are doing those other successful entrepreneurs rarely talk about. As you read this book, you will recognize and understand what has been going on behind the scenes that cause people to actually purchase products and services online.

Russell Brunson has been gathering this information since he was twelve years old when he started ordering free giveaways from classified ads. For one of his class assignments in college, he built a sales funnel online that was making him more money than his college professor who was (needless to say) quite impressed with his “homework.”

From that point forward, Russell began studying anything and everything he could find about how to build a business online. He has since then built several 6 figures a year (+) businesses that have not only made him one of the most successful entrepreneurs online today, but he has also built a huge following of entrepreneurs who are seeing similar results by following his teachings.

Russell has the support of several top marketers and online entrepreneurs including Robert Kiyosaki, Jim Edwards, Dan Kennedy, Armand Morin, Daegan Smith, Tony Robbins, and more. He helped Tony Robbins and Robert Kiyosaki greatly increase their book sales and to quote Jim Edwards, “I’ve been around a long time and Russell is the first person I have seen in years who actually taught me new stuff.”

Dot Com Secrets is a wealth of information and truly “The Underground Playbook for Growing Your Company Online,” as the subtitle suggests. He takes you step-by-step through the history and evolution of marketing online, the important ingredients necessary, and what to avoid. Below is an overview of what you will learn from this book:

What comes to mind when I get to this section is the day I was driving down a busy street and I saw a home builder’s billboard on the side of the road that said, “It’s Stupid Not To!” I do not mean that to sound offensive in any way, because I also am guilty of having spent many years doing things the wrong way, the expensive way, and the hard way.

Only in retrospect, after reading this book can I confidently state that there is most definitely a better way. If you order this free book and read it, you can decide for yourself! It does not cost you anything to check it out.

If you have a business that you are trying to promote online or you would like to learn the right way to build a business online, how in the world could you go wrong ordering a free book with all of the secrets that are not available anywhere else?

I spent over 16 + years learning how to market a business online through trial and error, the hard way. And I went to the school of hard knocks (you could say.) So, I was blown away by the value found in Russell Brunson’s teachings. What do I love about these teachings? Besides everything?

The Dot Com Secrets Book is a step-by-step blueprint for learning how to build a successful business (on the back end) online. It includes not only the business steps, but also the psychology behind them.

Dot Com Secrets is for anyone who has an existing business. But also for anyone who would like to learn how to exponentially increase the profit margins of that business. It is also for those who would like to learn how to build a business online and do it right the first time or learn what they have been doing wrong.

The training you will find here is in the free book and also the free (bonus) videos you can watch while you wait. But be forewarned – Russell’s enthusiasm is contagious!! The tools that you will need are software programs that are sold separately.

The benefits you will find in this book would be the time-tested strategies that have been proven to work. This, after meticulous testing regarding what people will respond to when deciding to purchase something online. The ultimate benefits occur after those strategies are implemented. This would be raising your profit levels and turning your customers into raving fans. You want them to look forward to what you have to say.

The only thing required to receive this free book is to give your name and address (so that the book can be shipped to you) and to pay for the shipping and handling.

Free (plus shipping)

For several weeks, I kept seeing Russell Brunson pop up in my newsfeed on Facebook. My initial reaction was, “Oh that is just someone else trying to sell me something.”

So, I dismissed the ads over and over.

He looked to be not much older than my son. I always admire anyone who is trying to earn an honest living, so I had no problem with it. My problem was that I did not have the time to check it out. And at the time, I also did not have the extra money to spend on more online marketing tools or training.

Finally, one day my curiosity finally got the best of me and I decided to watch one of his videos. Since that day, I have not looked back. I was blown away by this young man’s expertise and knowledge about running a business online. And I was delighted to learn that he had built several million-dollar businesses.

The more I learned from Russell, the more I wanted to learn. I recognized immediately that he had the missing ingredients that I had been searching for and his enthusiasm is totally fun and contagious!! I thoroughly enjoy watching his training videos and eagerly took notes and tried to absorb everything he was teaching.

I was also happy to learn that he had partnered with Jim Edwards on one of his software products, which I had been following for many years. Jim was the person who taught me several timeless strategies that I still use every day.

I was happy to learn that Russell does promote the use of a blog as an effective tool to pre-frame customers and clients into your business. Russell also shares how a blog can be an effective marketing tool, specifically on social media sites.

The difference is that you don’t have to send your traffic straight to an affiliate product or service. Russell teaches people how to create sales funnels to send them to first. Then you can capture their names and email addresses. This gives you the opportunity to market to them over and over again for free. This greatly increases your chances of making a sale because you get more than one opportunity to present your offer(s).

According to Russell, a blog is an “Inbound Traffic” strategy for acquiring traffic, while paid advertising is an “Outbound Traffic” strategy. The ultimate goal of both types of traffic is to get them to join your list. That way you will “Own” your traffic. This makes your business much more valuable with many added benefits.

I now understand that blogging and sales funnels can greatly complement each other. This is in contrast to being in opposition to one another. I prefer that the sales funnel be mine. This is a much better option than belonging to the affiliate vendor. I want the opportunity to follow up with those leads over and over again.

Although Russell does not really focus on blogging, he does recognize the value of a blog. He states that many advertising platforms are moving in that direction. The reason is that a blog is a preferred “pre-frame” to get people into your business.

The greatest benefit that I received from Russell’s book and teachings is a very clear and totally comprehensive vision. I now recognize many, many different avenues to bring the right people into my business. He taught me how to track not only affiliate clicks but also every single step of the sales funnel process. This way, I can improve upon any areas that are, as he says, “broken or not working.”

Russell teaches how to tweak and test every aspect of a sales funnel. And split-test your results until each campaign becomes profitable. Once this is established, you can move on to the next funnel. The goal is to eliminate advertising costs because as he says, “If you put one dollar in and get two dollars back out, you no longer have an advertising budget.”